In 2009 I started an event planning company and I was
looking for ways to market my company with a shoe string
budget. I turned to internet marketing and two months later my
revenues were up 210 percent with 86 percent of our sales
coming from internet marketing. Four years later I’m doing the same thing for my clients.
I called it Grey Umbrella Marketing for two reasons. The first is I would have never gotten into marketing unless the dean of
business told me at the time when I was a freshman in college, “I like marketing because it’s not black or white, it’s a grey area”. The second reason is because my company markets for the
entire company (umbrella marketing), not individual products and services.
With my experiences I wanted an Atlanta Marketing Company that is a step ahead. I wanted something that is the epitome of what business owners want. With that I have four primary
differences of my marketing company.
We create a marketing plan specific for your business. It’s complete with different approaches of how to execute the
different internet marketing strategies. We schedule deadlines to send you rounds to make sure it’s being built to your standards and is available to view at any time.
We manage the plan for you. The plan is filled with goals and objectives. We make sure everything is being met on time and on budget. We also help funnel
resources into initiatives that produce the best results.
We analyze the results of our internet marketing and present a final one year analysis. This analysis gives a great
insight into the successes, what worked, and what can improve.
We get you to the top of Google and Bing
search results so you get found!
Our first step is to analyze your website and what keywords you should utilize. Is your website optimized for search engine crawlers? What can we do to the
increase the relevance through the
website? We next create landing pages for a primary keyword and a secondary
alteration. For instance, “Atlanta SEO Company” and “Atlanta SEO Firm“.
Next, we hash a plan to effectively build links and relevant content to optimize the website for search engines. This can be through press releases, directory
submissions, and inbound marketing. As an internet marketing specialist we look at a strategy to attract more incoming links.
Finally, if applicable, we leverage pay-per-click campaigns with Google and Bing to drive targeted relevant website traffic. We analyze your results monthly to funnel resources into top performers.
Not every social media platform is good for every business. Our Atlanta social media company researches and experiments with different platforms to determine which is the most effective for your business. Different platforms can be great for different
targeted markets. Some may be great for women markets,
consumers, or business to business markets.
Creating a recognizable brand is key for your business. Consumers are more likely to do business with a brand they have heard of before. Having a consistent message through designs from your website, marketing materials, social media platforms, email signatures, to front line point of sales will give you a large return.
Do you not know who your customers are or how to reach them? We help businesses like yours figure out what are the key segments of your customers, the best ways to reach them, and how to get them to keep coming back. It’s cheaper to retain customers than the acquire new ones. We will look at your purchase cycle and what are the best means to get you more sales.
We do not create 2009 web site
designs; we create a modern
innovative design to set you apart from your competitors. We design it to cater to your target market and
customize it to maximize conversions.
We handle every aspect of your
website build from the development to hosting. We manage the content
writing so you’re reaching your
customers with the right messages while staying mindful of optimizing for search engines.
We optimize all of our websites for tablet and mobile devices. 35 percent of US businesses are increasing their mobile marketing budgets in 2013 to 2014. Customers are searching for your products on these devices.
Blogging adds tremendous value to an internet marketing campaign. It’s fresh content on your website which is loved by the Google search engines. But when people have a pain and are searching to solve that pain your blog can help them along the way. This creates trust and credibility and they are more likely to do business with you. We plan, write, and optimize it for search engines so
customers will find your blogs.
We create videos in house and execute a plan to promote them through social media, search engines, and Adwords for video. A video is not effective unless people see it. We’re a proven marketing company in Atlanta and we can make your marketing budget go farther with our internet marketing strategies.
What did you notice first? If you saw anything else than the black sheep you are lying to yourself. Subliminally you saw the black sheep because you were attracted to it and it has a contrast to the other sheep. So why do we not make websites that stand out and are built for contrast? I think the largest reason is people are too conservative. We think, that will do, and not try to go outside the box. Or we keep looking at our competitors and do what they do. Each reason needs to stop and we need to create websites that stand out.
The largest reason why you need a website that stands out is because when people search then click on the first four websites and choose the one that looks the best. If you are a lawyer you need a website that separates yourself from other Lawyers. And it doesn’t just have to be looks; it can be copy and messaging. We did a website for a local personal injury lawyer. Every single Lawyer in Atlanta says the same thing: we are experienced with 10,300 years of trial experience, we are the fourth largest law firm in Atlanta, and we help our clients with their XXX needs. What is the one thing that is missing from that copy or messaging? It doesn’t have the word YOU. They don’t say what they are going to do for the person it’s all about them. It’s just screaming look at me, I’m an almighty lawyer.
What they should be saying is: I’m experience so you will be guaranteed results, we are the largest law firm so we have a deep roster of lawyers to give you different viewpoints and knowledge, and we help you with your XXX need. They should have messaging focused on the visitor and his needs. Not chest beating.
The first thing is having a sleek, simple, and clean design. Make it easy for people to give you money. Put a call number on the top right. Give them an option to either call you right away or look into you more. Don’t try to funnel. Give a few simple options.
The next thing is to work on your copy. Make it from your visitor’s standpoint. Identify what they are searching for right away. If you look at my website I have it outlined from top to bottom. The first thing is I tell my story about how I used to be a small business owner and then switched to internet marketing. Then I go from my differences to my services to pricing. I thought this was the most logical step in the progression that people would be searching for.
Lastly look into your color scheme. Don’t just accept well these are our colors. Have a reason behind it. I choose white, red, and grey because it creates a nice contrast. It’s a very traditional color contrast with the red being exciting and the white being an elegant color. The grey is there for a middle contrast and is a bold color and happens to be a part of my company’s name.
Here are some colors and their logic.
Red = exciting
White = elegant
Blue = safe
Green = growing
Orange = new